Privacy Policy


We ask you for certain personal information in order to provide you with the products or services that you want to receive. For example, when you make purchases, contact our customer service, receive messages, create an account, participate in our events or contests, or use our website.

This personal information includes yours:

Contact information including name, email, telephone number and billing or shipping address;

Login and account information, including username, password and specific user identification;

Personal information including gender, place of residence, date of birth and shopping history

Personal settings including your wish list, marketing and cookie settings.

We also do not collect any payment data during the ordering process; these are only stored by our payment service providers with whom we have concluded order data processing agreements in accordance with the DSGVO.

The data stored by us will be deleted after the shopping process has been interrupted. If a contract is concluded, all data from the contractual relationship will be stored until the end of the tax retention period (7 years).

When interacting with our website, certain data is automatically collected by your terminal device or your web browser. Further information about these processes can be found in the “Cookies and Pixel Tag” section of this privacy policy below. This information includes:

Cookies, IP addresses, referrer headers, data that identifies your web browser and version, and web beacons and tags.

You can visit our site without providing any personal information. Even if the visit is made via newsletter links, we only store access data without personal reference such as the name of your Internet service provider, the page from which you are visiting us, the name of the requested file. These data are evaluated exclusively for the improvement of our offer and do not allow any conclusion about your person.

WHY and HOW do we use your personal data?

We use your personal data in the following manner:

To provide the functions of the pages and services that you request

If you use our pages, we will use your personal data to provide the product or service you requested. For example, if you make a purchase of sports food or participate in an event or promotion, we will use the contact information you give us to communicate with you about the purchase, event or promotion. When you contact customer service, we use information about you, such as your payment method and delivery information or the product you purchased, to resolve problems or questions.

To communicate information about our products, services, events and for other promotional purposes

If you agree, we will send you marketing communications and news about the products, services, events and other promotions of Sports Nutrition. You can unsubscribe at any time with your consent.

If you are already a Sportnahrung customer (for example, if you have placed an order with us), we may use the contact information you provide to send you marketing communications about similar products or services to the extent permitted by law (and unless you have opted out). In other cases, we will ask for your consent to send you marketing information. We may use the information you provide to us and information from other products or services – such as your use of the Websites, your visits or purchases made at our stores – to personalize news about products and services that may be of interest to you.

To operate, improve and maintain our business, products and services

We use the personal information you provide to us to conduct our business. For example, when you make a purchase, we use this information for accounting, auditing and other internal functions. We may use personal information about how you use our products or services to improve your user experience and to help us identify technical and performance issues and administer our websites.